Brand Strategy For Bitco Planet
Whether you're dipping a toe into the bitcoin economy for the first time, or are a long-time veteran of the digital currency, Bitco Planet can prove to be an invaluable resource for understanding bitcoin trends & transactions.
To increase the number of leads & conversion, decrease bounce rate of their website and improve the content marketing strategy while keeping it's target audience in mind.
We re-created the brand identity and established the tone of business substantially increasing the number of leads. In addition to this, we provided with a fresh design for their website and a new content strategy.
What we did:
Brand Consulting & audit
Bitco Planet needed a design partner to quickly move forward through the creation of communication pieces and facilitate the democratization of bitcoins in the market.
Bitco Planet aimed at increasing user's share base and bring Bitcoins closer to users.
Our campaign aimed at highlighting Bitco Planet's security and humanizing Bitcoins to encourage new users.
Social Media Presence
We tailored a strategy specifically for Bitcoin users. With our fully supported and managed social programs, content planning & generation, as well as blogger outreach we were able to attract new customers and increase profitability. The results of Social Media Advertising was an increase in awareness about Bitcoin and people had a clearer idea about the daily events of the bitcoin world.
The website was designed keeping in mind the Brand's theme color plus to come across as a serious platform for Bitcoin enthusiasts.
KEY STAT - 32% reduction in bounce rate
There was a significant reduction in bounce rate after the new design was implemented. We were able to bring the bounce rate down from 37% to 5%