What we did:
Social Media Management
Social Media Advertising
The McGrath Foundation was co-founded by Jane McGrath and her cricketing husband Glenn, after Jane's diagnosis and initial recovery from breast cancer.The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia and aims to increase breast health understanding.
Our goal was to increase awareness, number of installs of the app and the amount of donations received through the McGrath Foundation Digital Cup, an exciting mobile cricket game.
We promoted the McGrath Digital Cup with Facebook Ads and Social Media Marketing. In the game player’s had the optionof becoming a Coach. Coaches were required to stump up a $30 donation to the McGrath Foundation and then invite their mates by email or Facebook to create a team of 11 players. The selected teammates simply donate $10 to play. Our campaigns resulted in an increase in number of unique visits, reach and reduced the cost of conversion.
% INCREASE IN NUMBER OF UNIQUE VISITS
% INCREASE IN REACH
% REDUCED COST OF CONVERSION
Everyone taking part in the McGrath Foundation Digital Cup is given a chance to bat, bowl and field their way to victory by signing up as either a ‘Coach' or a ‘Player’.
RETARGETTING ADVERTS TO CASUAL GAMERS WHO LOVE CRICKET
This resulted in increased ad ranking, reaching more than 32,000 people decreasing the cost per result 1.19$ to 0.63$ with 6 times more unique number of visits.
RETURN ON ADVERTISING SPEND
INCREASE IN REACH