McGrath Foundation

The McGrath Foundation was co-founded by Jane McGrath and her cricketing husband Glenn, after Jane's diagnosis and initial recovery from breast cancer.The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia and aims to increase breast health understanding.

Goal

Our goal was to increase awareness, number of installs of the app and the amount of donations received through the McGrath Foundation Digital Cup, an exciting mobile cricket game.

Solution

We promoted the McGrath Digital Cup with Facebook Ads and Social Media Marketing. In the game player’s had the optionof becoming a Coach. Coaches were required to stump up a $30 donation to the McGrath Foundation and then invite their mates by email or Facebook to create a team of 11 players. The selected teammates simply donate $10 to play. Our campaigns resulted in an increase in number of unique visits, reach and reduced the cost of conversion.