Since 2001, SteelSeries has been a driving force of esports
and professional gaming. From sponsoring the first pro
players, to creating products specifically for pro teams, to
turning exceptional gamers into global superstars.

Our goal was to create brand colaterals for a new product.
Our aim was to potray the gamer’s zeal and passion in the
product across social media channels.

Looking from the Gamer’s perspective we designed the
campaign. Our aim was to allign the campaign with the
gamers point of view hence all the designs were
retrospective to the brands passion towards E-sports.

Whether you're dipping a toe into the bitcoin economy for the first time, or are a long-time veteran of the digital currency, BitcoPlanet can prove to be an invaluable resource for understanding bitcoin trends and transactions.

Bitco Planet needed a design partner to rebrand their company and to create a new website to facilitate democratisation of bitcoins in the market.

Our campaign aimed at highlighting Bitco Planet's security and humanising Bitcoins to encourage new users. Varcas helped Bitco Planet to establish a unified conceptual approach to their design and website.

Key Statistics:

24% reduction in bounce rate in the website.
Bitco Planet has seen 24% reduction in bounce rate from 61% to 37%.
32% Increase in unique no. of visitors in the website
19% increase in people staying longer in the website.

Apex Racing Academy was established in the year 2011 by motorsport enthusiasts in India with a vision to promote motorsports among younger generation.

Our goal was to create an experience for the website visitors a glance of the exciting industry of motorbike racing.

We focused on what are the things that matters the most to the riders to be showcased in a detailed and interactive format. As a result we created an interactive map of the race tracks, event page and classrooms.

Tripnaari is a women-oriented travels and tours company, specialised in providing handcrafted travel services, covering various domestic and international destinations.

Our goal was to redesign website to decrease bounce rate and to increase customer engagement, lead generation through social media marketing.

We redesigned the website keeping in mind to give the visitors an instant glance of how Tripnaari is different from the competitors and creating an interactive tour page. On Social Media platforms we pushed more content focusing more on safe women travel and running contests to increase engagement boosted with paid ads to increase leads and reach.

Key Statistics:

37% reduction in bounce rate on the website.

41% increase in engagement

209% increase in reach

323 Leads generated in 2 weeks for a single trip reaching 5x of targeted goal.