Kingdom Of Bicycles

Bangalore's premier bicycles retailer with latest bikes and gear for road, mountain, city, and kids. Our mission is to 'inspire cycling'

Goal

Creating a sense of space, place and community. To Send a message that Kingdom of Bicycles is not just a place to get the best bicycles and service but to also connect with like minded people, geek over bicycles and to immerse yourself in cycling.

Solution

The market for sport bikes is very competitive, requiring a clear strategy for all company divisions. Based on our approach of using the brand as a management tool for the company, we defined a credible and effective long-term mindset and identity for Kingdom of Bicycles that explores strengths and areas of potential while impacting all areas of the company.

We have advised Kingdom of Bicycles in all issues involving Naming & strategic branding. The tag line “Freedom Awaits” was designed carefully keeping in mind the perspective of our potential customers who would buy bicycles for commute as well as leisure purposes. Having created the Brand strategy we implemented the same ideology in our social media marketting, keeping the brand’s story at the forefront of the campaigns.